Ecoliteracy is not enough

in education & literacy

The existing ecological literacy, or ecoliteracy model of simply addressing the knowledge deficit, rather than addressing the real issue of the behavior deficit, has tended to yield highly knowledgeable individuals who, despite their understanding, often fail to take action. “Knowing that change is needed is clearly not enough to motivate it in most human behavior,… individuals must have a sense of urgency and personal control over prospective outcomes and goal achievement before they will commit to meaningful action or new behaviors.”[1]


  1. Institute, T.W., Orr, D.W., Prugh, T., Renner, M., Seyle, C., King, M.W., Leighninger, M., Lind, D., Gowdy, J., Hempel, M., Brown, P., M.A, M.J.J.S., Cullinan, C., Hilton, I., Geall, S., Makhijani, S., Sachs, A., Engelman, R., Weber, M.L., Kaul, I., Ivanova, M., Worthington, R., Sweeney, S., Palley, T., Alperovitz, G., Cordes, C., Bollier, D., Weston, B., Bartosiewicz, P., Miley, M., Musolino, E., Auth, K., Netzer, N., Gouverneur, J., Mitschke, J., Johnson, I., Hongyuan, Y., 2014. State of the World 2014: Governing for Sustainability, Annual edition. ed. Island Press, Washington, USA. 

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